SEO is all about linking and making your site able for latest keyword and important links, once you have chosen the correct run for the link-building campaign and are ready to launch it you cannot forget about Search Engine Optimization(SEO). If you are not achieving the required hits from the search engines, your content can be one of the responsible factors. Content Campaign consists of two segments article and blogs, both come from the same concept only difference is a length of writing. Although the score is not the main function of your content material marketing campaign, you must know less than accord with basic on-page SEO aspect.
Here’s a checklist of a key component and how to national SEO company India so your content campaign runs perfectly and supports your ranking efforts or somehow close to it. While ranking may not be the primary or first goal of your content campaign, you should at least take care of basic on-page SEO elements.
Let’s start with on-page SEO as found mostly:
- Web Page Titles
- Meta Description
- Image and Text
- Internal Hyperlinks
- Canonical tags
- Database Schema
- Tracking and measurement
Web Page Titles: Web Page title, a basic and first think about SEO checklist, effective title of the main page should be such that no one forgets it. If you are thinking about full-page change with custom HTML or cascading style sheets, a page title needs to be manually defined since you’re not using the template.
Meta description: It is not as active as page title when it comes to rankings, you have to take a minute to write a clear, proper and lovely meta description that reflects your content. If you do not define open chart tags, it will help to improve the click-up rate and social platforms.
Images and text: An infographic is a popular example of an image using text. As lots of content are there, the infographic will help a lot to understand the text and make the page more attractive and comfortable for views to see. If you find a static graphic that contains many texts then create a standard HTML page, which supports images and icons instead of a long graphics.
Internal Hyperlinks: This is another crucial thing to be ignored. There are two types of internal links that you should consider when you come to improve page content campaign for best local SEO service company India.
Canonical tags: This problem is generally discreet if you use a well-maintained good content management system means all above points, but there is a problem if you’re using some custom template. While canonical tags are not the end of the world, you should analysis whether they are correctly used or indicated to the correct URL.
Database Schema: If you’re displaying a part of the content that contains some data, you may want to run a correct schema markup so that search engines can understand the context of your page. Then, if the database is essential and the page is reliable, you can also benefit from rich snippets on Google as you know.
Pictures: If you open a content-led link-building campaign, it will have some visual sides, including images and custom icons and if you do not correctly optimize them, it will slow down your pages and add up a page, which will make views move from your website.
Tracking and measurement: The benefits of your content piece should be complete, and you have some options how to do it. Except for crucial monitoring, there are a few options for connecting with any other channels you may benefit from.
You need to develop content with a balanced and perfect approach wherein it amuses your readers in terms of the quality and also it drives search traffic.