Review and analyze client sites for areas that need to be improved, deleted, or revised.
Research and analyze client sites through multiple tools - Google Analytics, AdWords, Keyword search etc. to draw insight and new strategies on improving ranking and conversions.
Should have various open source frameworks.
Formulate and apply the best industry techniques to increase page rank and organic traffic, including - social bookmarking, On-page & Off-page optimization, classified ads, Blogs, HTML/navigation optimization, Press Releases, Link Building and SMO.
Should be updated with Google's latest updates and recent changes in SEO field.
Identify the most powerful and profitable keywords for client sites and ensure that websites are filled with optimal keywords to gain most search engine traffic.
Tracking conversion rates and making improvements to the websites.
Developing and managing internet marketing campaigns to raise brand awareness.
Ability to run pay-per-click campaigns will be an added advantage.
Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
Improving the overall website with quality content, design and orderly approach of communicating available products.
Promote static and dynamic websites through popular search engines.
Compile and present SEO reports.
Responsibilities and Duties
Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Google adwords certified (Preferred).
In-depth experience with website analytics tools like Google analytics, and tools like(NetInsight, Omniture, WebTrends) will be preferred.
Strong understanding of current online marketing concepts, strategy and best practice.
Working knowledge of HTML, CSS, and website backend administration.
Experience working with popular keyword and other online seo tools.
Experience working in multiple CMS environments.
Experience in ecommerce, SEO, PPC, Email marketing, and social media.