AI Artificial Intelligence which is not a common word like other words of digital marketing but most important for upcoming future. Artificial Intelligence is the imitation of human intelligence processes by the machine, especially computer system.AI was invented by John McCarthy, an American computer scientist, in 1956 at The Dartmouth Conference where the discipline was born. In other terms, it has been said also a field of study which tries to make computers “smart”.In a more simple word, it can be said that it’s basically, the ability of a machine or a computer program to think and learn. Digital Marketing expert has concluded that AI software is reshaping Digital marketing right now but only the drawback is that minimum IT sector are known about it. Today, it is an umbrella term that encloses everything from robotic process automation to actual robotics.AI can perform tasks such as identifying the system in the data more efficiently than humans, enabling businesses to boost more insight out of their data.
Types of artificial intelligence :-
1.PURELY REACTIVE: This one is a most basic system of AI. Its the one which does not make a stock of memories or any past deals. It reacts directly to what it sees. It doesn’t have the approach of the wider world.
2.LIMITED MEMORY: After purely reactive in the expansion of AI this came into exists, which adds up on pieces of past information into future representations of the world.
3.THEORY OF MIND: This type of AI having the capacity to understand thoughts and feelings which affect human behaviour. This can deal with feelings, motives, intentions, expectations in short all types of inner emotions and can interact socially.
4.SELF- AWARE: Here AI can form representations about themselves. They are aware of there internal states, that can predict the feelings of others and can make abstraction and assumptions. They are said to be future generations of machines with super intelligence.